Toys R Us Launches Toy Safety Website


We have found a story from Reuters that may be of interest to our readers.

NEW YORK (Reuters) - Retailer Toys “R” Us said on Wednesday that it is expanding its efforts to inform shoppers of the latest toy recalls after a slew of Chinese-made toys were recalled this summer due to unsafe levels of lead paint.

The retailer said it has launched a toy safety Web site that includes information about its safety procedures and specific recall information. Toys “R” Us also said it is introducing an e-mail notification system for recalls and adding bilingual recall notices.

Toys “R” Us is owned by a consortium that includes Bain Capital Partners LLC, Kohlberg Kravis Roberts & Co and Vornado Realty Trust.

(Reporting by Nicole Maestri)

The toy safety Web site can be found here.

We previously commented on the number of recalls of Chinese made toys.




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